Who do you need to communicate with more effectively and why?

Friday, July 13. 2007

Who do you need to communicate with more effectively and why?

Persuasiveness or the ability to positively influence others so that they accept your point of view more readily is the key to your business and financial success.

Whether you are seeking promotion, pitching to a new client or looking for a new executive position, congruency in your presentation style will make a huge impact on your ability to “close the deal”.

How do you reduce the resistance to your ideas and projects from your staff, colleagues, stakeholders or sales teams? How do you engage and enrol your people so that they buy in to your concepts?

My belief is that our ability to influence others is dependant on how comfortable we are in using the myriad of communication technologies available to us today.

From flip charts to power point - from video conferencing to webcasting – the further you are from your ‘Audience’ the easier it is for the message to be misunderstood.

My company, Audience Dynamics, is committed to enable individuals and teams to be more effective in 1 -2 1, at the ‘front of the room’ and in the filmed environment

We need to know, however what the specific challenges you face today are.

What are those communication and influencing issues that keep you awake at night?

Posted by Dexter Moscow at 14:52 | Comments (2) | Trackbacks (0)

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I'd like to slit hairs a bit if I may.... the distance from your audience isn't a technological thing so much as a mental perspective (for lack of a better term).

Yes, a technical ability with the technology you're using is important but not as important as your ability to connect with what the audience needs to know. Tell them the wrong things in the wrong way and no techology is going to save you!

S

#1 Simon Raybould (Homepage) on 2007-07-18 08:41 (Reply)

Thanks for your comments Simon and please feel free to slit hairs or did you mean split hairs. Not a criticism on your syntax but a poor attempt by me to illustrate how technology can distort the meaning of our message

I agree with you wholeheartedly. If we are too reliant on technology (power point, autocue, video messaging etc) or we are not comfortable in using these facilities the emotional connection with our audience is lost.

I am sure you have seen, as I have, a perfectly good presentation fail because the speaker did not engaged with their audience or understood what their audience wanted to hear.

When we can ¬see the 'whites' of their eyes, if we have sensory awareness, we can adapt our style of delivery to reengage with them.

However, we now live in an age of webcasting and podcasting and that mode of communication needs a high level of expertise.

On QVC I sell to an invisible audience and that is all about making an emotional connection.

I wonder how many CEO’s and CFO’s or Executives appreciate that is what they need to do also?

Dexter

#1.1 Dexter Moscow (Homepage) on 2007-07-18 14:12 (Reply)

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